There is powerful evidence that truly local services are preferred by the majority of the population and it is well known that businesses which advertise on a regular basis have a higher return rate than those who only do so on a one off basis. The Beacon has been designed with staying power in mind. As well as advertising there are articles, business profiles, puzzles, competitions and community information. With the size, content, look and feel it will not be thrown away like a daily/weekly newspaper, but will be kept by the vast majority of households until the next issue arrives, thereby giving advertisers the advantage of easy access when their services are required. As a customer of the Beacon you will notice a big difference from other advertising media – a totally personal service, high quality and great prices. We are passionate about the business and will actively work with you to build your local profile, we need you to see a return on your advertising so you keep your business with us. Hopefully you will achieve much more than that – many advertisers do.
THE POWER OF GOOD ADVERTISING CANNOT BE UNDER-
Thousands of businesses throughout the UK have woken up to the reality that a significant proportion of advertising doesn't work. However, advertising in a local magazine is extremely successful, and for many different companies it is a guaranteed way to generate new business. Furthermore some of the larger companies have started to notice just how effective and inexpensive this method of advertising is …
"Everybody has heard of Coca Cola so why do they spend millions each year advertising ?" Well; the answer is to keep reminding you of the brand, so their name will be first in your head when you go to buy a cold drink.
The Beacon gives you the opportunity to keep your name in front of potential clients. Those clients may not need you when they first see your ad, however, after they have repeatedly seen your logo, your name will be the first one that pops into their mind when they require that particular product or service. The Beacon is a great source for new residents with no knowledge of the local area, and will become an essential reference for all residents who prefer local services rather than a regional or national one. The Beacon offers the perfect opportunity for businesses to get themselves in front of these potential customers, many of whom are new to the area. The Beacon is hand delivered through the letterboxes of over 11,000 homes and businesses in the South Hams. Extra copies are also left in the Watermark/library, local pubs, shops, hospitals, medical waiting areas and cafes.